Retail CRM & Marketing Manager

On behalf of our customer, a renown Swiss-made watch brand, we are looking for a Retail CRM & Marketing Manager 100% (H/F)

Location :

Bienne area

Responsabilities :

• Drive the usage of the CRM tool by the boutiques while leading the development and implementation of the new tool in close collaboration with IT and Marketing
• Improve the use of the CRM tool and update the usage guidelines
• Track the CRM Usage Stores to identify the performances and recommend actions on how to improve CRM usage
• Train Store Managers and Sales Associates as part of retail conferences
• Ensure consistency of brand image across the full boutique network
• Update boutique standards guidelines
• Organize and execute annual Retail conference for Retail & Boutique managers

Your profile :

• Master’s or Bachelor’s degree
• Experience of retail marketing/CRM required
• Sucessful experience of several years in training
• Excellent technical understanding and knowledge in CRM systems
• Team spirit, sense of service and excellent communication skills
• Proactive and autonomous, ability to manage priorities and demonstrate flexibility
• Fluent in English and French. Any other language is an asset

Further information :

• Interesting career development possibilities
• Entry date : to be define