
17 Déc Digital Marketing Manager
On behalf of our customer, a renown Swiss-made watch brand, we are looking for a Digital Marketing Manager
Location: Bienne
Responsibilities:
Development of Digital Campaigns
- Develop, plan and carry out global digital marketing campaigns on time and within budget
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Setup Facebook and Instagram ads via Facebook Business Manager
- Ensure a seamless campaign rollout and adaptation in the local markets
- Plan and carry out A/B testing
- Plan and optimize all digital Newsletter activities
- Manage Google AdWords
Digital Strategy
- Support the Head of Marketing to develop the international digital strategy and media plan
- Develop campaign briefings and guidelines for the markets
- Support the markets to develop digital marketing campaigns and analysis
- Take full responsibility for the ordering of digital assets (agencies or internal)
- Coordinate legal aspects with the legal department
Digital Analytics
- Collect, analyze and report data from multiple sources (Google Analytics, Google AdWords, Adform, …)
- Optimize practices based on daily monitoring of data insights
- Implement best practices for Google Analytics
- Develop automated monthly reporting to share with internal teams and stakeholders
Search Engine Marketing
- Monitor and ensure indexation on search engines
- Develop and implement SEO best practices to improve the brand’s natural ranking on search engines
- Use the latest SEA features and best practices to improve campaign efficiency
- Develop tactics to drive down CPA and increase Paid Search ROAS
- Work with external specialized agencies to implement the global SEM strategy
Your profile :
- Bachelor’s degree in business, marketing or digital field
- Minimum 4 years work experience in digital marketing
- Native French, German or English speaker with excellent written and spoken communication abilities in English
- Experience in managing SEO/SEM, e-mail and display advertising campaigns
- Sound knowledge of web analytics tools (Google Analytics or equivalent), and CMS (Magento), Photoshop knowledge is a plus
- Knowledge of Asian markets online practices and tools
- Proven ability to work effectively across functions with Marketing, IT and countries
- Open-minded and results-oriented
- Strong analytical skills and attention to detail
- Strong interest in digital trends, web optimization, analytics and data
- Ability to work successfully with multinational teams and to meet tight deadlines under pressure
Please note that only applications matching the profile will receive feedback from us.