Digital Marketing Manager

On behalf of our customer, a renown Swiss-made watch brand, we are looking for a Digital Marketing Manager

Location: Bienne

Responsibilities:

Development of Digital Campaigns

• Develop, plan and carry out global digital marketing campaigns on time and within budget
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Setup Facebook and Instagram ads via Facebook Business Manager
• Ensure a seamless campaign rollout and adaptation in the local markets
• Plan and carry out A/B testing
• Plan and optimize all digital Newsletter activities
• Manage Google AdWords

Digital Strategy

• Support the Head of Marketing to develop the international digital strategy and media plan
• Develop campaign briefings and guidelines for the markets
• Support the markets to develop digital marketing campaigns and analysis
• Take full responsibility for the ordering of digital assets (agencies or internal)
• Coordinate legal aspects with the legal department

Digital Analytics

• Collect, analyze and report data from multiple sources (Google Analytics, Google AdWords, Adform, …)
• Optimize practices based on daily monitoring of data insights
• Implement best practices for Google Analytics
• Develop automated monthly reporting to share with internal teams and stakeholders

Search Engine Marketing

• Monitor and ensure indexation on search engines
• Develop and implement SEO best practices to improve the brand’s natural ranking on search engines
• Use the latest SEA features and best practices to improve campaign efficiency
• Develop tactics to drive down CPA and increase Paid Search ROAS
• Work with external specialized agencies to implement the global SEM strategy

Your profile :

• Bachelor’s degree in business, marketing or digital field
• Minimum 4 years work experience in digital marketing
• Native French, German or English speaker with excellent written and spoken communication abilities in English
• Experience in managing SEO/SEM, e-mail and display advertising campaigns
• Sound knowledge of web analytics tools (Google Analytics or equivalent), and CMS (Magento), Photoshop knowledge is a plus
• Knowledge of Asian markets online practices and tools
• Proven ability to work effectively across functions with Marketing, IT and countries
• Open-minded and results-oriented
• Strong analytical skills and attention to detail
• Strong interest in digital trends, web optimization, analytics and data
• Ability to work successfully with multinational teams and to meet tight deadlines under pressure